Posts Tagged ‘computer’


Allow me to begin this post with this. I think the Windows 10 name for Microsoft’s latest iteration of it’s popular and virtually ubiquitous Operating System was a great choice. The Windows 8 name unfortunately had/has a taint on it within the general public(like it or not).

Windows 9 would have definitely communicated a progression to the masses, but I believe it would have been perceived as only incremental(perception, also like it or not is important). Especially considering that there had already been steps beyond Windows 8, to 8.1 to 8.1 Update, none of which brought anything major in the publics eye.

The OS still, generally speaking, looked and acted very much the same . Consumers, enterprise and IT managers “perceived” this. To continue this perceived, non-consequential, evolution of the OS by calling the next iteration Windows 9, having already progressed partly toward that integer in the naming convention (8.1, then 8.1 Update) may not have signaled to all of Microsoft’s current and potential customers that this latest iteration of the OS was indeed what consumers/enterprise were asking for. They needed a name that signaled a LEAP rather than a small step toward the unified OS vision. Windows 8.1 and 8.1 Update were names communicating minor numerical progression which accompanied minor steps in the OS’s evolution. Windows 9, as a name would have been less than a whole integer step toward that (beginning a 8.1), 0.9 to be exact.

What’s in a name? A lot! The perception, based on the name(if Windows 9 was chosen), and the recent history would have suggested that this was not a major step toward Microsoft’s vision of a unified OS.
By calling the OS Windows 10, there is the inherent suggestion that this is indeed more, than the incremental corrections we’ve seen since Windows 8 was released. There is also that sense of “completion” that the number 10 suggests.

When we first learn to count, or teach a child to count, we often have as a goal – reach 10. We have 10 fingers and 10 toes. We have a base ten number system. Some may think these points irrelevant. Yet marketing is fundamentally a psychological endeavor, attempting to appeal to the minds of those to whom one is trying to sale a product. More often than not, the seller is attempting to shape the thoughts of the potential buyer. What is communicated, and how it is communicated is therefore key.

Microsoft with calling this latest version of Windows, Windows 10, suggests that they have reached the desired goal of making the OS what they have been telling us it would be. Ten suggests a leap beyond previous iterations. It communicates a new base, or foundation, upon which Microsoft’s hardware products(and OEM partner products) will be built.

Finally once we all start using the Roman Numeral ‘X’ when we talk(or write) about this version of Windows, “Windows X” just sounds cool.
Think about it, an “X” often represents whatever something needs to be. Windows 10 is just that, whatever it needs to be on any form factor. I’m just saying. 😊

2014 The Next Big Thing: Microsoft’s Cortana vs Apple’s and Samsung’s Move on Health – by Jason L Ward

Posted: February 27, 2014 in Smartphones
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Here’s a question for Window’s Phone, Apple and Samsung fans.

WP8.1 Cortana      VSGGear    iwatch 2Gear Fit

Are HEALTH and WELLNESS devices the “Next Big Thing” this year or can MICROSOFT’s CORTANA rule the mobile conversation in 2014?!?

The updates coming to Windows Phone this year via the 8.1 update are amazing and will bring the Windows Phone platform on par with iOS and Android. But to date the leaks from the 8.1 SDK haven’t revealed anything ground breaking or game changing. Except maybe the hints we have seen of Cortana. Microsoft has a vision of a digital assistant that surpasses everything we have seen so far. If Cortana is the realization of that vision “she” can be, and just may be Microsoft’s ace. Cortana very well may be an industry Game Changer!

I think that Microsoft has a chance to control the message around the artificailly intelligent Digital Assistant this year. Both Apple and Samsung are going all in with what they are trying to define as the “Next Big Thing” in MOBILE HEALTH and WELLNESS, while not focusing a great deal of attention on the digital assistants they have developed.

Microsoft’s CORTANA promises advances beyond both Siri and Google Now. If it is indeed the REVOLUTIONARY product Ballmer promised I think Microsoft has a real shot of ruling the mobile dialogue in 2014! If not they may miss the boat on the next big thing, “Mobile Health and Wellness”, since they have no horse in that race. They need to usurp this years mobile message with Cortana or they may be left behind.

What Do You Guys Think?

  • Does Cortana have to be a Game Changer?
  • Is providing a ” good enough” digital assistant enough for Microsoft to continue it’s upward trajectory in the face of Apple’s and Samsung’s health focused devices and paraphernalia that are being released this year?
  • Is 2014 the year of “The Next Big Thing” – Health and Wellness Tech? Is Microsoft missing the boat yet again?

Sound off below!

Read the following posts for greater context:

Microsoft promises that Cortana will be a truly advanced digital assistant that will be context aware, un-intrusive and support users across many devices – smartphones, tablets, PC’s and the Web. Cortana is an ambitious project by Microsoft and has the potential to transform the industry.
How Microsoft Could Beat Siri and Google Now: A Modern Microsoft Bob